Products within Advisr can be calculated based on the following Rate Types:
- CPM - Cost per mille (latin for thousand)
- CPC - Cost per click
- CPA - Cost per action
- CPE - Cost per engagement
- CPV - Cost per view
- CPP - Cost per rating point
- Flat Rate
- Cost Per
- Bonus
- Daily
- Weekly
- Monthly
- Quarterly
- Annual
NOTE
If the product you are creating is using a Budget Based rate type then setup your product as normal but with no assigned Rate Type or Product Base Rate. This will allow the product to be setup as needed by the rep when creating a campaign or flight with Budget Based products.
When choosing a calendar-based Rate Type, other than Daily, you'll also be prompted to specify the calculation method. The table below describes how each of the Calculation Type options affect your rate calculation.
| Rate Type | Rate Calculation Logic | |
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CPM Uses product budget to calculate number of impressions based on rate. |
Product Budget ÷ Rate x 1000 = Quantity (impressions) |
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CPC Uses product budget to calculate number of clicks based on rate. |
Product Budget ÷ Rate = Quantity (clicks) |
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CPA Uses product budget to calculate the number of actions based on rate. |
Product Budget ÷ Rate = Quantity (actions) |
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CPE Uses product budget to calculate the number of engagements based on rate. |
Product Budget ÷ Rate = Quantity (engagements) |
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CPV Uses product budget to calculate the number of views based on rate. |
Product Budget ÷ Rate = Quantity (views) |
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CPP Uses product budget to calculate the number of rating points based on rate. |
Product Budget ÷ Rate = Quantity (rating points) |
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Flat Rate Sets a one-time cost for a product. |
Quantity is always equal to 1. |
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Cost Per Uses product budget to calculate the quantity available for that assigned budget. |
Product Budget ÷ Rate = Quantity (reps can adjust quantity as needed) |
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Bonus Used when a product can be added at no cost. |
No calculation necessary. | |
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Daily Uses the campaign or flight dates to calculate the cost for the product. |
Number of days in campaign or flight (Quantity) x Rate = Product Cost |
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| Rate Type |
Calculation Type |
Calculation Type Example |
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Weekly Uses the number of weeks in a campaign or flight to calculate the cost for the product. |
Rounded Up Rounded up number of campaign or flight weeks to date (quantity) |
Example: A 25 day campaign at a cost of 1,000/week would round up to 4 weeks and a product cost of 4,000. |
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Pro-Rated Number of days in campaign or flight (quantity) |
Example: A 25 day campaign at a cost of 1,000/week would be calculated as 3.57 weeks and a product cost of 3,571. | |
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Monthly Uses the number of months in a campaign or flight to calculate the cost for the product. |
Calendar Number of full and partial calendar months in campaign or flight (quantity) |
Example: A campaign running from Dec. 30 to Feb. 20 (53 days) at a cost of 1,000/month would be calculated as 3 months and a product cost of 3,000. |
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Rounded Up Rounded up number of campaign or flight months to date (quantity) |
Example: A campaign running from Dec. 30 to Feb. 20 (53 days) at a cost of 1,000/month would be calculated as 2 months and a product cost of 2,000. | |
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Pro-Rated Number of days in campaign or flight (quantity) |
Example: A campaign running from Dec. 30 to Feb. 20 (53 days) at a cost of 1,000/month would be calculated as 1.77 months and a product cost of 1,770. | |
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Quarterly Uses the number of quarters in a campaign or flight to calculate the cost for the product. |
Calendar Number of full and partial calendar quarters in campaign or flight (quantity) |
Example: A campaign running from Dec. 30 to Apr. 18 (110 days) at a cost of 10,000/quarter would be calculated as 3 quarters and a product cost of 30,000. |
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Rounded Up Rounded up number of campaign or flight months to date (quantity) |
Example: A campaign running from Dec. 30 to Apr. 18 (110 days) at a cost of 10,000/quarter would be calculated as 2 quarters and a product cost of 20,000. | |
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Pro-Rated Number of days in campaign or flight (quantity) |
Example: A campaign running from Dec. 30 to Apr. 18 (110 days) at a cost of 10,000/quarter would be calculated as 1.22 quarters and a product cost of 12,200. | |
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Annual Uses the number of years in a campaign or flight to calculate the cost for the product. |
Calendar Number of full and partial calendar years in campaign or flight (quantity) |
Example: A campaign running from Dec. 30 '19 to Feb. 20 '21 (419 days) at a cost of 10,000/year would be calculated as 3 years and a product cost of 30,000. |
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Rounded Up Rounded up number of campaign or flight years to date (quantity) |
Example: A campaign running from Dec. 30 to Apr. 18 (419 days) at a cost of 10,000/year would be calculated as 2 years and a product cost of 20,000. | |
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Pro-Rated Number of days in campaign or flight (quantity) |
Example: A campaign running from Dec. 30 to Apr. 18 (110 days) at a cost of 10,000/year would be calculated as .30 years and a product cost of 3,000. | |